As one of my final design based courses at Northeastern, I studied Identity & Brand Design, where we focused on understanding the brand development process in different categories (social cause, commodity good, brand in crisis, and branding in chaos). As a brand in crisis, I decided to analyze and come up with a rebranding proposal for Subway Sandwiches. After comparing to other, trendy brands - it seemed like the only decision that could help Subway set itself apart was through leading technology and the power of artificial intelligence. Below is my proposal of the newly rebranded, Subway AI.