ABOUT

RESUME

EDUCATION​

Northeastern University, D’Amore-McKim School of Business                                                                                                      Boston, MA

Candidate for Bachelor of Science Degree in Business Administration                                                                                           May 2020

Concentration: Marketing & Design                                                                                                                                                    GPA: 3.46

Awards and Activities:

Sigma Sigma Sigma; National Hispanic Recognition Program Scholar; Civic Engagement Program;

Northeastern University Marketing Association; Council of University Programs; Order of Omega Honors Society;

D'Amore-McKim Co-op Peer Mentor; Dean’s List (Fall 2016 - Present)

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WORK EXPERIENCE

NARS Cosmetics                                                                                                                                                                             New York, NY

Digital Media and Global PR/Special Projects                                                                                                          January 2019 - June 2019

• Curated and managed user-generated content to use on the brands' account that reaches over 7 million followers. 

• Analyzed and tracked community engagement through multiple platforms for Instagram, Youtube, and Twitter 

• Assisted in the creative planning process for social photoshoots, focusing on 10+ new and seasonal products. 

• Contributed to Monthly Digital Reports by summarizing insights such as engagement in both feed and stories, sentiment, follower growth, and in-app shopping. 

• Collaborated with the Global Influencer team to help with events and projects from the 30+ unique markets

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Wayfair                                                                                                                                                                                                Boston, MA

Traffic Coordinator / Project Manager                                                                                                                       January 2018 - June 2018

• Managed the work flow of all members of the Lifestyle Brands Creative team based on expertise and capacity

• Assessed different ways to increase efficiency in the team while increasing productivity of the overall creative process

• Transitioned team to a new project management method to restructure the creative process with stakeholders

• Collaborated with stakeholders as a main contact for all time line adjustments while creating strong working relationships

• Trained newer employees on proper practices with time lines, assignments, and the internal project tracker platform

• Documented all requests for the creative team to analyze overall team capacity in efforts to justify hiring more employees

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Thoughtlight, LLC                                                                                                                                                                              Boston, MA

Digital Marketing Intern                                                                                                                                    January 2017 – November 2017

• Collaborate with different teams on marketing campaigns and other strategic decisions for over 10 clients

• Create visual content and branding for all client’s projects and events using Adobe Creative Suite

• Plan several events in the topics of design, branding, project management, blogging, and content strategy

• Manage social media on various platforms while researching relevant market and industry topics

• Gain skilled experience in content strategy, website building, email marketing, and marketing analytics

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DJ Band Supply                                                                                                                                                                              Alhambra, CA

Summer Office Administrator                                                                                                                                     June 2013 – August 2016

• Organized, filed, and recorded basic documents (invoices, account statements, time sheets)

• Utilized Excel to keep an accurate total value of inventory

• Updated website by adding products to the store, categorizing them using Search Engine Optimization

• Prepared layout of client events and participated in disassembly post event

• Created sales materials using Adobe Photoshop and Illustrator to promote key products

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Jumpstart at Northeastern                                                                                                                                                                Boston, MA

Corps Member                                                                                                                                                      September 2015 – April 2016 Engaged a group of fifteen children from ages 3-5 years old in reading books

• Instilled basic mental state vocabulary to enable them to better express themselves

• Practiced problem-solving strategies and compromising habits with children

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Tri Sigma National Organization                                                                                                                                    Boston, Massachusetts

Membership Recruitment Director                                                                                                                                 January 2018 - Present

• Lead as an executive board member for an organization of 150 members, while helping to facilitate weekly meetings

• Oversaw all content creation and collateral for multiple channels to ensure consistent branding and messaging

• Planned and hosted five main events to promote membership, reaching a total of 500 people

• Organized multiple trainings and specialized workshops for up to 100 people throughout the calendar year

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SKILLS AND INTERESTS

Computer Skills: Microsoft Word, PowerPoint, Excel; Social Media Platforms (Facebook, Instagram, Twitter);

Adobe Creative Suite (Photoshop, Illustrator, InDesign), Basic Web Development, Wordpress, Google

Analytics, Google AdWords

Languages: Basic Spanish

Interests:  Crafting, Music, Event Planning, Branding, Volunteering, Professional Development, Videography