As one of my final design based courses at Northeastern, I studied Identity & Brand Design, where we focused on understanding the brand development process. To see how brand development can be seen in real-world companies, I did a thorough analysis of the famous Levi's Jean brand. After learning about not only it's history and business strategies, but also how the brand is presented through different platforms - I was able to make an analysis of the brand and suggest a strategic move in the future that will allow them to continue their growth.